Health care marketing Essay Example | Topics and Well Written Essays - 1000 words

Health care marketing - Essay Example In addition to that, consumers’ needs, their preferences, and behaviors toward breast cancer need to be observed and studied in detail in order develop such programs of treatment for breast cancer that would appeal to the consumers the most in terms of cost, convenience, and quality of service. In a vast majority of cases, patients tend to seek medical help only when the cancer has developed to a dangerous extent. Very few patients target the disease in its very initial stages because of lack of awareness of the gravity of the issue. This imparts the need to not only conduct a lot of research to gain information from the consumers related to the aforementioned aspects, but also develop programs directed at creating awareness among them about the pains, diagnosis, treatment, and prevention of breast cancer. Target Market The target market of breast cancer is women in a vast majority of cases, though some men particularly with a condition called as gynecomastia in which the brea st enlarges are also vulnerable to breast cancer. Participants in the movements related to breast cancer as well as the target audience of the advertisers of products and services related to breast cancer have typically been white middle-aged women that are well-educated and belong to the middle class (King, 2006, p. 110-111). Although it is a deadly disease, yet at least 2.5 million patients of breast cancer have survived the disease in the US as a result of early detection methods and cutting-edge treatments that have been made available to the patients today (phillymag.com, 2012). For the marketing of products and services about breast cancer, unique marketing strategies have been used. Some marketing has blurred the distinction between events and advertisements e.g. guerrilla marketing and flash mobs. Campaigns of advertisement run on the social media websites like Facebook have motivated the target audiences to make use of double entendres and sexual innuendo in the status upda tes so that the readers can be reminded of breast cancer. In the year 2009, women were asked in the campaign to post their brassieres’ color whereas in the year 2010, women are asked to post the location of their purses in the campaign as a result of which, some women posted such statements as â€Å"I like it on the floor† (Kingston, 2010). Such campaigns have acquired a lot of criticism for trying to sexualize the disease. Market Segmentation Since the middle-aged women are the most vulnerable to breast cancer while the population of men with breast cancer is very small, the target consumers of the services of the Women’s Clinic would primarily be women, though the clinic would also render the services for men who suffer from breast cancer. In fact, there is a lot of need to educate people in general and men in particular about the risk factors that increase their vulnerability to breast cancer because the disease is normally associated with women alone. People do not even know about gynecomastia, while knowing about breast cancer in men is a step next to that. In fact, creating awareness among the masses about the risk factors and the need to take medical help in time is one of the factors that provides Women’s Clinic with a competitive advantage. Understanding the fact

Prison Life and Strategies Research Paper Example | Topics and Well Written Essays - 1750 words

Prison Life and Strategies - Research Paper Example Thus, it was far crueler then it is now. Male and female prisoners are typically kept separate locations. The security of the prison is kept high alert and the prisoners are divided into categories regarding their security as some criminals are very dangerous to others. There can be four special types of prisons, else than the typical one: There are many problems and consequences that are related to the prison and the prisoners that would be discussed in the paper. Prison is the last solution to the criminal the justice systems have. But it comes with a lot of drawbacks and weaknesses. It is a disturbing way of making people live forcefully thus; some accept it as a punishment but many with negative attitude dominance take it negatively and do not stop the violence. Even within the prison criminal rebel and are difficult to handle. The Federal Bureau of Prisons (2012) has devised and formulated different plans and strategies that are being implemented in the prisons like giving a normal surrounding healthy to the prisoners, thus not making them offended and giving them a proper treatment and treating them normally, the way citizens are treated. The criminal justice system has been interpreted and amended numerous times over 200 years. With the changes occurring by the time they need to improve criminal justice system is evident. Prison in the US justice system is an awful condition where one loses their freedom. Nevertheless, there is no other mean to protect the normal citizens of the society from the violence creating citizens who murder, rape, assault or rob other people. Therefore prison is an important need to protect the society to lead a peaceful existence. It is also to be assured that prisons are only used as the last resort against the people who threaten the lives and well being of others.

As the population continues to grow the carrying capacity is reaching Research Paper

As the population continues to grow the carrying capacity is reaching unsustainble levels. Discuss the negative short and long t - Research Paper Example The rapid population growth in the U.S. has ultimately led to unsustainable levels of population (National Audubon Society, 2013). With the increase in population, the carrying capacity has reached unsustainable levels and is likely to cause immense negative consequences in the United States. This paper will discuss the negative long term and short term effects of unsustainable population growth in the United States. The negative short and long term impacts of an unsustainable population (in the US) The unsustainable level of population has both short term and long term negative effects. With the increase in population, the diminishing carrying capacity of the United States will affect the country, in the long term and short term. One short term effect of unsustainable population is that it will lead to poor economic growth. High population growth will hinder the economic growth of the United States. This is because the available resources are not likely to sustain the population. Th e government will have to deal with challenges regarding equal distribution of resources in the entire country. The rate of economic growth has to be high in order to sustain the population and ensure that all people have access to basic services. However, this will be in the short term since in the long run the government will come up with measures to ensure that the available resources are equally distributed throughout the country (National Audubon Society, 2013). Another negative impact of high population growth in the short term is that the U.S. government will be faced by the challenge of providing amenities. High population may exceed the number of facilities, which the government has set aside for the provision of basic amenities. High population also means that the number of facilities have to be increased. The burden to increase the facilities lies on the government. The provision of some services such as healthcare, education, as well as sanitation services largely depend s on the population. When the population is high, it becomes challenging to provide quality services to all people. Consequently, the quality of services provided may be poor because the human resources needed to provide such services may not match the needs of the entire population. This may hinder people’s access to some crucial services such as healthcare. Education may also be compromised since the teacher to student ration will be lower. As a result, the quality of U.S. education may become poor before the government rectifies the situation by employing more teachers. There will also be a shortage of some amenities such as water due to high population growth. This emanates from the fact that water sources can be depleted by high population. Scarcity of water will also emanate from the destruction of water sources due to human activity (Robertson, 2012). The other negative short term impact of high population growth is that the unsustainable population may lead to rural-u rban migration. This is also precipitated by the aspect of urbanisation, which motivates people to move to urban centres in search of jobs. As a result, the population of the rural areas will decrease while the urban population will undergo a dramatic increase. The overall impact is that there will be insecurity in urban centres due to the high population of unemployed youths. High population

Compare and contrast the two stories, Black Men in Public Space by Essay

Compare and contrast the two stories, Black Men in Public Space by Brent Staples and Where are you Going, Where have you Been by Joyce Carol Oates - Essay Example This can be seen in the short stories â€Å"Where Are You Going, Where Have You Been?† by Joyce Carol Oates through her characters Connie and Arnold Friend as well as in â€Å"Black Men in Public Space† by Brent Staples through the narrator’s own experiences. The first character to be introduced in Oates’ story is Connie, a teenaged girl just beginning to discover the world outside of her parents’ home. As this character is examined, a trope is revealed in her name itself. According to the Merriam-Webster Dictionary, one of the definitions of ‘trope’ is â€Å"a word or expression used in a figurative sense† (2009). Connie’s name suggests a person involved in a con, or farce of some kind as she certainly is. At home, she is the typical lazy but innocent teenager, but in public she attempts to become someone quite different. â€Å"Everything about her had two sides to it; one for home and one for anywhere that was not home: her walk, which could be childlike and bobbing, or languid enough to make anyone think she was hearing music in her head; her mouth, which was pale and smirking most of the time, but bright and pink on these evenings out† (Oates). She is not what she seems to be which make s her a ‘con’ artist. Her mother understands her to be irritating and lazy but generally innocent while Oates makes it clear that Connie has been sexually active in opening her story with an example of Connie’s typical evenings out as she ditches her friend in order to spend the evening with a boy named Eddie. â€Å"She spent three hours with him, at the restaurant where they ate hamburgers and drank Cokes in wax cups that were always sweating, and then down an alley a mile or so away, and when he left her off at five to eleven only the movie house was still open at the plaza† (Oates). While her mother continues to have an impression of

Assigment 1 Research Paper Example | Topics and Well Written Essays - 1250 words

Assigment 1 - Research Paper Example In such a way, it is the hope of this author that through a careful explanation of what the original understanding for how Congress was to operate, the reader can come to an informed understanding with respect to whether or not the current exhibition of duties and governance, as reflected by the current Congress, continues to affects the ideal and definition that the founding fathers originally specified. Naturally, the broader question that this seeks to answer is whether or not the current Congress is abiding by the rules and principles that it was intended to operate within; even more broadly, a discussion and analysis of whether or not this is taking place has a profound level of tangential understanding with relation to whether or not democracy within the American system of governance continues to be relevant or has like so many other forms of governance become corrupted over time. Rubric of Analysis -Discussion of Terms and Analysis of Key Issues and Measurements to be Applied However, before delving directly into a unit of analysis with regards to whether or not the current Congress continues to abide by the norms and precepts that the founding fathers put forward, it is necessary to define the rubric and key terms, as well as measurements, that this particular analysis will engage as a means of answering the question at hand. The first means whereby the potential differential between the Congress that the founding fathers defined and the Congress of today will be with respect to the historical growth and/or constriction of duties that the Congress was responsible for effecting. Secondly, although it may be tempting, the Congress itself is not a singular entity and must be analyzed via an approach that takes into account both unique and distinct roles and responsibilities of the Senate and the unique roles and responsibilities of the House of Representatives (Zharan 2). Within such a way, the analysis will also seek to determine whether or not a blurring of the lines between these two entities has occurred as a result of the similar nature of the business and governance styles that they must engage. Lastly, the analysis will seek to engage the reader with an understanding and interpretation of whether or not deviation from any of these roles and responsibilities that might be noted as a result of the analysis has effectively created a situation by which governance has been reduced or rendered ineffective. It is the final determinant, as measured on aggregate with the other two determinants that will yield the greatest level of inference with respect to whether or not the governmental structure, as it exists today, has so far deviated from the beliefs and precepts of the founding fathers that it is in fact no longer capable of achieving the goals for which it was intended or whether it continues to function, how be it by different manners, much to the same level and degree that it functions over 200 years ago. Congressional Analysis : It does not take much time at all to realize that one of the key claims that individuals oftentimes reference with regards to the diminished role and corrupted bowing use that Congress exhibits is with respect to the means by which the executive branch has effectively emasculated the Congress since the declaration of war for the Second World War

Politics course work Essay Example | Topics and Well Written Essays - 1000 words - 1

Politics course work - Essay Example The main principles of the cabinet government are as follows. The monarch (Queen Elizabeth II) has the power to appoint or dismiss any ministers to the government, although this is usually done ‘on the advice of the Prime Minister’ (Heyward, 2008, p20), meaning that the monarch has very little political influence. When these changes are made, this is referred to as a reshuffle, something which generally happens on a yearly basis. The cabinet are generally chosen from the current Prime Minister’s own political party, with the shadow cabinet – those who hold a corresponding role to those in the cabinet – being formed of the official opposition (the largest non-Governmental party, currently the Labour Party) (Heyward, 2008, p17). The various titles and duties held by the members of the cabinet (and the corresponding shadow cabinet) change depending on the demands of the UK population and the views of the currently elected premier. The currently appointe d cabinet government have weekly meetings to discuss potential and actual policy changes. These weekly meetings have ensured that the Institute of Government see the cabinet government as having a reduced capacity as a decision-making body (Blick & Jones, 2010, p97) due to their infrequency and short length. Despite this, however, it is the cabinet that makes policy decisions and thus hold all responsibility for these decisions. The various ministers and secretaries within the cabinet must exhibit public support for the decisions made for the government and all policy choices must be made collectively. In practise, many decisions can be and are delegated to the sub-committees of the cabinet, such as education, who carry out all research, present findings and seriously influence the final choice of the governmental cabinet (Heyward, 2008, p14). As previously mentioned, the cabinet is generally chosen from members of the current Governmental party, such as the Labour Party under Tony Blair (Kavanagh et al., 2006, pp32-34). The current Governmental party is chosen using the first-past-the-post system – the party with the most seats gains power, despite how many votes they may have in total. This system requires that the winning party holds at least 326 seats in Parliament to hold a majority, or else a hung parliament will occur. In the event of a hung parliament, it is necessary to create a coalition government of two or more political parties so that the total number of seats held by these parties totals at least 326. In the case of the 2010 elections, the Conservative Party won 306 seats and formed a coalition with the Liberal Democrats, who won 57 seats, giving a total of 363 seats. The shadow cabinet is thus formed from members of the Labour Party, who hold a total number of 258 seats (BBC News, 2010). The creation of this coalition government means that the current cabinet is formed from members of both the Conservatives and the Lib Dems. There are 18 cabinet ministers or secretaries from the Conservative Party and 5 from the Liberal Democrats (BBC News, 2010). This ratio must be maintained throughout Cameron’s premiership – if a Liberal Democrat leaves cabinet, another must be appointed in their place (Daily Telegraph, 2010). The traditional role of Prime Minister has also been affected – David Cameron currently holds the office, but Nick

Film Lost in Translation Movie Review Example | Topics and Well Written Essays - 1000 words

Film Lost in Translation - Movie Review Example In fact, the movie clearly traffics in stereotypes, but it does depart from the Hollywood's tradition of Orientalism. However, in the narration film, there is not much complexity as According to several critics, Sofia Coppola’s Oscar-winning film Lost in Translation seems to depict the Japanese culture in an American way and there is essential distortion to several aspects of the modern Japanese culture all through the film. While the vast majority of critics give their thumbs up for this national hit, few critics of essential consideration voice interesting opinions to the contrary and criticize the film’s version of the Japanese culture. Whereas there is no question about the quality of the production, all the controversy concerning the film results from the way the Japanese culture is presented in the film. It is truly a very significant modern illustration of the concept of ‘Orientalism’ which Said held decades before. Thus, the two lead characters of t he movie are criticized as exemplifying the Americans abroad with a sense of superiority and shameless ignorance. There are some important critics of the movie who strongly argue that the movie is racist in some ways and many scenes in the film support such an argument. â€Å"Many of the jokes rely heavily on the stereotypes of Japanese, and seem to parade modern Japanese culture as something ridiculous†¦ Many scenes in the film do support this argument [i.e. the movie as racist]. For instance, Bob and Charlotte make fun of the inability of the Japanese people to distinguish R's and L's. If you consider the situation in reverse, you could perhaps see how offensive this might be to some Another scene at a Japanese restaurant, Bob takes advantage of the fact that the Japanese chef cannot understand English. He not only tells Charlotte to take one of her shoes off, but also yells condescendingly at the chef" (Suematsu). Therefore, one identifies, all through the film, several ins tances of the American way of viewing the Eastern culture, specifically the Japanese culture. Said's notion of 'Orientalism' helps one in understanding the American view of the Japanese culture and supports the important argument that the movie is racist in some ways. The ideas, cultures, and histories of the East are understood or studied in the West through configurations of power and there was an essential Western endeavor through which the Orient was created - or it caused, in the words of Said, the "Orientalized" concepts of the East. "The relationship between Occident and Orient is a relationship of power, of domination, of varying degrees of a complex hegemony" (Said 1978, P. 5). Lost in Translation can be significantly comprehended as making a major